论文部分内容阅读
近几年经济和信息技术得到快速发展,尤其是互联网技术的普及使用,促使网络经济时代出现。在网络经济时代下人们的消费方式和消费观发生极大变化,在这一环境下促使企业市场营销途径的转变,营销方式和营销理念应当不断适应广大消费者需要,在网络经济时代下企业之间的竞争越来越激烈,为了更好的满足网络经济时代下消费者的实际消费需求,企业应当根据时代的发展和市场的变化,积极改变营销策略和营销途径,从而促进企业发展。
In recent years, the rapid development of economy and information technology, especially the popularization and application of Internet technology, has prompted the emergence of the Internet economy. Under the era of network economy, people’s consumption style and consumption concept have undergone tremendous changes. In this environment, the transformation of the marketing channels of enterprises should be promoted. The marketing methods and marketing concepts should constantly adapt to the needs of consumers. Under the network economy era, In order to meet the actual consumption needs of consumers under the era of network economy, enterprises should actively change their marketing strategies and marketing channels in accordance with the development of the times and changes in the market so as to promote their development.