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随着高访报道不断改革创新,越来越多的内容被传播者从受众角度出发解读后反而引起较大关注,带来的直接效果是公众对国家领导人形象的充分肯定。本文拟结合国家主席习近平和国务院总理李克强近期出访报道,对高访延伸报道作一些思考。国家领导人出访报道(亦称高访报道)因规定动作较多,一直被认为没有太多可创新的空间。事实上,中央主要媒体关于领导人出访活动的延伸报道(即出访配合报道、重点报道和后续报道等)是一直被鼓励创新
As the high-profile reports keep reforming and innovating, more and more content has been attracted more attention by the disseminators from the perspective of the audience. The direct result is the public’s full affirmation of the image of the leaders of the country. This article intends to combine the recent reports of President Xi Jinping and Premier Li Keqiang of the State Council with some thoughts on the extended coverage of the high-level visit. National leaders visit reports (also known as high interview) because of the provisions of more actions, has been considered not too much room for innovation. In fact, the extended coverage by the major central media about the leaders’ visits (that is, the reports of visits, key reports and follow-up reports) has always been encouraged by innovation