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全球业务逐渐复苏的LG手机,正以高端机型切入中国市场,期望再次迎来“巧克力”时代的辉煌。“I chocolate you!”几年前,韩国女明星金泰熙的这句广告词一度占领了电视广播和各种广告界面,而韩国LG这款“巧克力手机”和“韩流”也一起风靡中国。不得不说,在功能机时代,LG曾让众多手机厂商望其项背。然而,随着智能手机时代的到来,由于市场战略部署等因素,LG逐渐淡出了中国消费者的视线,LG也将重心转移至国际市场。
LG mobile phones, which have gradually recovered in global business, are entering the Chinese market with high-end models and look forward to ushering in the glory of “chocolate” era again. “I chocolate you! ” A few years ago, South Korean actress Kim Tae-hee ad once occupied television broadcasting and various advertising interface, and South Korea’s LG this “chocolate phone” and “Korean Wave” Also swept China together. Have to say, in the era of the functional machine, LG had many mobile phone manufacturers look back. However, with the advent of the smart phone era, due to the strategic deployment of the market and other factors, LG has gradually faded out the sight of Chinese consumers and LG has also shifted its focus to the international market.