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编者按:2014年,是电视媒体跨屏融合、传播渠道终端爆发式增长、云计算与大数据应用成果相继落地的一年,互联网尤其是移动互联网的迅猛发展正在深刻地改变乃至颠覆着传统媒体传播模式和产业形态。以收视率为代表的传统“注意力”资源已不再是市场竞争的唯一筹码,电视媒体传播的双受众市场已经形成。受众影响力、传播力、转化力等因素共同决定了媒体传播效果并引领社会舆论和消费潮流,一场抢占受众心智的媒体影响力之争正在进行。那么,互联网公司是如何实现价值的创新和升级?又怎样完成自身市场定位和规划发展的华丽转身?传统媒体如何向互联网学习和融合?怎样挖掘和激活本身的价值
Editor’s Note: In 2014, the year of the multi-screen television media integration, the explosive growth of distribution channel terminals and the success of cloud computing and big data applications, the rapid development of the Internet, especially the mobile Internet, is profoundly changing or even overturning the traditional media Communication mode and industrial form. The traditional “Attention” resource represented by the ratings is no longer the only bargaining chip in the market. The dual audience market has been formed for the television media. Audience influence, communication power, transformation power and other factors jointly determine the effectiveness of media communications and lead the public opinion and consumer trends, a preempted audience’s media influence of the ongoing debate. How can Internet companies innovate and upgrade their value? How to complete the gorgeous turn around of their market positioning and planning and development? How can traditional media learn and integrate with the Internet? How to tap and activate their own value?