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本文对比了罗森和阿德勒有关音乐家知名度的巨星理论,探讨了旨在推行当地文化和语言的相关政策对人们购买音乐CD行为的影响。西班牙加泰隆尼亚地区和巴斯克省实施了保护当地语言和文化的政策,这让西班牙成为了检验两种巨星理论理想的“准自然”实验场所。本文采用了多层回归作为研究框架,取得了两大主要发现。第一,旨在推广当地语言和文化的相应政策会提高人们购买音乐CD的概率,这与罗森的理论恰好相反。第二,当地语言和文化政策对本地语言的音乐CD的制作发行有促进作用,提高了本族音乐家的知名度。
This article compares Lawson with Adler’s superstar theory of musician awareness and explores the impact of policies that promote local culture and language on the behavior of people buying music CDs. Spain’s Catalonia and Basque provinces have implemented policies that protect the local language and culture, making Spain a “quasi-natural” test site to test the ideals of two superstars. This paper uses multi-level regression as the research framework, and has made two major discoveries. First, the corresponding policies designed to promote local languages and cultures increase the probability of people buying music CDs, as opposed to Rosen’s theory. Second, local language and cultural policies have contributed to the production and distribution of local CDs and raised the profile of local musicians.