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在中国白酒行业,有一家企业与“CCTV感动中国”(以下简称“感动中国”)人物评选活动紧紧相连,那就是古井贡酒。熟悉“感动中国”活动的有关人士透露,作为“感动中国”活动连续两年的总冠名单位,古井贡酒·年份原浆之所以能够从众多竞争对手中脱颖而出,主要在于其内在品质的卓尔不群和始终如一。这种良好的品牌印象与“感动中国”人物的评选标准一样,触动人心的总是发端于内在品质的人格魅力和感人事迹。
In the liquor industry in China, there is a company closely linked with the “CCTV Move China” (hereinafter referred to as “moving China”) character selection activity, that is, Gujing Distillery. Familiar with “moving China ” activities of the parties, as “moving China ” campaign for two consecutive years, the total naming unit, Gujing Distillery, the reason why the year of pure virginity can stand out from many competitors, mainly lies in its Intrinsic quality is consistent and consistent. This kind of good brand image is the same as the selection criteria of “moving China” characters, and people’s hearts and minds always start with the intrinsic quality of personal charm and moving stories.