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“你喜欢THE DAILY吗,那就下载纽约邮报app吧”!THE DAILY的跟版广告现在已经换成了这样一句话,传媒业巨头默多克为ipad量身打造的THE DAILY宣告2012年12月15日停刊。1年零10个月的创新试验从前曾带给传统报业多少梦想,而今就带回多少失落和遗憾。不过,THE DAILY的创新仍可谓经典,其意义不在于它验证了报业该如何转型,而在于它验证了报业不能尝试的方向,业界的认识无疑将因THE DAILY的实践而前进一大步。
“Do you like THE DAILY, then download the New York Post app!” THE DAILY’s version of the ad has now been replaced by such a sentence, the media giant Murdoch ipad tailor-made THE DAILY announced 2012 December 15, the year of suspension. A year and 10 months of innovation trials have brought many dreams of the traditional newspaper industry, and now bring back a lot of loss and regret. However, THE DAILY’s innovation is still a classic, the significance of which is not that it verifies the newspaper’s transformation, but rather that it validates the newspaper industry can not try the direction of the industry’s knowledge will undoubtedly take the THE DAILY practice a big step forward .