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中国加入WTO使体育产业的发展和改革日趋世界化,但由于体育产业在中国发展时间相对较短使得体育产业的中国化发展存在不足,应当学习和借鉴国外先进的市场运作技巧,提高中国体育产业的整体商业化运作水平和市场规范化程度,加快体育产业中国化的进程。但纵观我国现阶段的基本国情,可以看出体育产业在我国有着巨大的市场需求和发展空间,且政府又开始出台优惠政策,自然体育产业就成为我国经济发展中的一个新的着眼点。
Since China’s accession to the WTO, the development and reform of the sports industry have become more and more globalized. However, due to the relatively short development time of the sports industry in China, the development of the sports industry in China is inadequate. Therefore, it is necessary to learn from foreign advanced market operation skills and improve the sports industry in China The overall level of commercial operation and market standardization, speed up the process of sports industry in China. However, looking at the basic national conditions of our country at this stage, we can see that the sports industry has huge market demand and space for development in our country. The government has also started to introduce preferential policies. The natural sports industry has become a new focus in our economic development.