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2013年,奇瑞发布了全新品牌形象,由此吹响了回归一个品牌的战略转型号角,而“转型”也因此成为奇瑞的年度核心词。为了践行全新的品牌战略,奇瑞一方面接连推出艾瑞泽7、瑞虎5等“重磅”车型,另一方面,奇瑞在售后服务方面也不断推陈出新,例如持续升级四季关爱活动、组建五星专属服务团队等。而作为人才培养不可或缺的一环,今年的“技艺超群,满意一百”奇瑞汽车第9届服务技能竞赛总决赛也处处体现出一个“变”字。
In 2013, Chery released a new brand image, which sounded the strategic transformation of a brand to return to the horn, and “transition” has therefore become Chery annual core words. In order to implement a new brand strategy, Chery, on the one hand, has successively launched such models as the iResearch 7 and Tiggo 5, and on the other hand, Chery has been making innovations in after-sales service such as the continuous promotion of the Four Seasons Caring Campaign and the formation of Five-star exclusive service team. And as an indispensable part of personnel training, this year’s “excellent art, satisfied with one hundred” Chery Automobile 9th service skills competition finals everywhere also reflects a “change ” word.