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伴随近年移动互联网、4G网络技术、移动智能手机终端的普及和进步,新媒体迅猛发展,极大地改变着人们的生活方式和习惯,各种新闻客户端(APP)不断出现,改变人们获取资讯的方式,使得人们获取新闻资讯更加便捷,目前新闻客户端的用户数已突破6亿。本文就以目前的手机新闻客户端为对象,论述手机新闻客户端如何进行传播形态与其营销模式。
With the popularization and progress of mobile Internet, 4G network technology and mobile smart phone terminals in recent years, the rapid development of new media has greatly changed people’s lifestyles and habits. Various news clients (APPs) are constantly appearing and changing people’s access to information Way, making it easier for people to access news and information, the current number of news client has exceeded 600 million. In this paper, the current mobile news client as the object, discusses how mobile news client to spread the form and marketing model.