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2012年6月26日,百思买宣布最新中国发展战略。依托五星电器的成熟平台,融合在北美和欧洲获得的成功模式,百思买在中国市场正式引入“Best Buy Mobile(百思买移动)”品牌,今年将在五星电器南京地区门店中开出首批14家“店中店”。这些店中店将升级改造五星电器门店中现有的手机销售区域,经营手机、平板电脑等个人移动产品。未来,BestBuy Mobile将向五星电器江苏和全国门店推进,模式成熟后还将开设独立手机零售店面,上线网上商城。百思买通过实际战略推进履行对中国市场的承诺。
June 26, 2012, Best Buy announces the latest China development strategy. Relying on the mature platform of Five Star Appliance and combining the successful models obtained in North America and Europe, Best Buy officially introduced the “Best Buy Mobile” brand in the Chinese market. This year it will launch the first batch of stores in the Five Star Nanjing Store. Home “shop in shop ”. These stores will upgrade the existing five-star stores in the mobile phone sales area, operating mobile phones, tablet PCs and other personal mobile products. In the future, BestBuy Mobile will push forward its Five Star Appliance stores in Jiangsu and China. After the model is mature, it will also set up an independent mobile phone retail store and go online. Best Buy through the actual strategy to promote the fulfillment of the commitment to the Chinese market.