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旅游业是信息密集型和信息敏感性行业,非常适用互联网电子交易方式。互联网技术使旅游公司能以相对低廉的成本直接向消费者提供旅游产品和服务,还能与消费者及其他旅游生产商和经销商互动。本文就旅游产品和服务、客户关系管理等方面的网络营销策略进行分析研究。
Tourism is an information-intensive and information-sensitive industry that is well suited to the Internet for electronic transactions. Internet technology enables travel companies to offer travel products and services directly to consumers at relatively low cost, as well as interact with consumers and other travel producers and distributors. This article analyzes and studies internet marketing tactics such as tourism product and service, customer relationship management and so on.