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产品决策是关于企业生产什么产品为社会服务,并实现企业经营目标的一种决策,它在企业经营决策中处于核心的地位,产品开发管理是在产品决策的基础上进行的一项重要工作,它关系到企业的兴衰与成败。一、产品及产品决策的地位和作用(一)产品的含义企业的市场经营活动是以满足消费者需要为中心的,而消费者需要的满足又是通过向消费者提供一定的产品来实现的。因此,在研究产品决策之前,有必要对产品的概念有一个统一和明确的认识。产品有狭义和广义之分。狭义的产品,多指实体形态的物质产品。广义的产品,不仅包括物质的实体产品,而
Product decision-making is a decision about what products a company produces for social services and achieves its business goals. It is at the core of business decision-making, and product development management is an important work on the basis of product decisions. It is related to the rise and fall of companies and their success or failure. First, the status and role of product and product decision-making (a) the meaning of the product The company’s market operations is to meet the needs of consumers as the center, and consumer satisfaction is achieved by providing consumers with a certain product to achieve . Therefore, before studying product decisions, it is necessary to have a unified and clear understanding of the concept of the product. Products are narrowly and broadly divided. The product in the narrow sense mostly refers to the physical product in the form of entity. Products in a broad sense include not only physical physical products, but