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企业文化固然重要,但只有落地的企业文化才是有用的。为实现企业文化“内化于心、外化于行、固化于制、显化于物”的目的,中联世纪建设集团在企业文化落地方面走出了特色之路。学习之路:让企业文化入脑中联世纪建设集团在营造企业文化氛围方面不惜人力、物力和财力,制作了一系列目视材料,使员工在耳濡目染中感悟企业的价值观。企业内刊是目视材料的重要组成部分,在中联世纪建设集团宣贯企业文化方面发挥着“利剑”作用。中联世纪建设集团在成立之初就创办了《中联报》,该报主要担负企业重大决
Corporate culture is important, but only corporate culture is useful. In order to achieve corporate culture “internalization in the heart, externalized in the line, solidified in the system, manifested in the material ” purposes, the joint construction of the Century Group in the corporate culture has come out of the characteristics of the road. Learning Pathways: Making Corporate Culture Into Brain The Century Construction Group produced a series of visual materials at the expense of manpower, material and financial resources to create a culture of corporate culture, so that employees perceived the values of the enterprise in their own eyes and ears. Corporate publications is an important part of visual materials, playing a “sword” role in the promotion of corporate culture of China United Century Construction Group. China United Century Construction Group was founded in the early days, “China News”, the newspaper mainly responsible for major business decisions