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伴随着社会的进步和发展,各种旅游产品层出不穷,旅游行业的竞争越来越激烈,在发展的过程中只有以市场作为导向,才能够使得旅游产品的开发更加合理有序,保障旅游产品的生命力。旅游产品研发要根据网络环境下网民低龄化、追逐个性化的体验式消费、网络消费者的行为具有较强的探索性和自主性等特点,设计符合客户消费习惯的旅游线路,旅游以游客需求为向导,丰富景点信息并制定个性化的旅游线路。当前网络环境的特点
With the progress and development of society, all kinds of tourism products emerge in an endless stream, and the competition in the tourism industry is more and more fierce. Only in the process of development can the development of tourism products be made more reasonable and orderly, and the tourism products can be protected vitality. The research and development of tourism products should be based on the characteristics of internet users ’younger age and pursuit of personalized experiential consumption in the network environment and the strong exploration and autonomy of Internet consumers. The design of tourist routes that meet the customers’ consumption habits and the demand of tourists For the guide, enrich the attractions information and develop personalized travel routes. The characteristics of the current network environment