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行业用“千人千面”来描述个性化营销。在移动互联网的今天,更加贴切描述是“个人,千面”。个性化营销,也叫1对1营销,倡导企业针对每一个用户,把营销组合中的一个或多个元素客制化。个性化营销在营销领域占据了独特的一席之地,它的应用受到越来越多的公司和营销家们的关注。然而,在大数据和移动营销的时代,这个沿用已久的概念已经不再适用。
The industry uses “thousands of noodles” to describe personalized marketing. Today in the mobile Internet, a more apt description is “personal, noodles ”. Personalized marketing, also known as 1-on-1 marketing, advocates that businesses tailor one or more elements of a marketing mix to each user. Personalized marketing occupies a unique place in the field of marketing, its application by more and more companies and marketers attention. However, in the days of big data and mobile marketing, this long-standing concept no longer applies.