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今天的市场竞争已经不仅仅表现在企业营销战略、综合实力、产品质量、品牌满意度上,更重要的是体现在营销思想和营销人才的竞争上。因为目前的竞争主要集中在同一重量级的大企业和著名品牌之间,各企业间不仅是产品的同质化,而且广告攻势、终端建设、促销方法也十分相似,市场操作的难度越来越大,市场上没有死靶,只有活靶,营销招式大家都会,重要的是看什么时候用什么招式,看到对方的弱点,用什么速度、什么方式、多少力量、针对什么方位进行攻打才能克敌
Today's market competition has not only manifested in corporate marketing strategy, overall strength, product quality, brand satisfaction, more importantly, reflected in the marketing idea and marketing talent competition. Because the current competition is mainly concentrated in the same heavyweight large enterprises and well-known brands, between enterprises not only the homogenization of products, and advertising offensive, terminal building, marketing methods are also very similar, the market more and more difficult to operate Big, there is no dead target on the market, only the live target, marketing moves we all, the important thing is to see what time to use moves to see each other's weaknesses, at what speed, what way, how much power for what position to attack grams enemy