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需求价格弹性是经济学上衡量价格变动与需求量变动关系的一个指标,指的是需求量的变动对价格变动反应的敏感程度,那么商品的价格与销量的乘积即总收益的变动就可以最终归结为两个因素:价格变动幅度与需求价格弹性的大小,而且这两个因素也会影响总收益与总成本之差即总盈利。本文在修正需求价格弹性与总收益关系的基础上,确定了使企业总收益增加的合理调价范围和获得最大收益的最优调价幅度,并制定了企业取得最大盈利的最优价格,为企业的价格决策提供有利的参考。
Price elasticity of demand is an indicator of the relationship between price changes and demand changes in economics. It refers to the sensitivity of the demand changes to the price changes. The product of the price and the sales volume of goods can eventually change. It comes down to two factors: the magnitude of the price change and the price elasticity of demand, and these two factors also affect the total profit, the difference between total revenue and total cost. On the basis of amending the relationship between the demand price elasticity and the total revenue, the paper determines the reasonable price adjustment range and the optimal price adjustment range which maximizes the total return of the enterprise, and sets the optimal price for the enterprise to obtain the maximum profit for the enterprise Price decision-making to provide a favorable reference.