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随着行业竞争的日益激烈,作为企业形象的代名词,企业公共关系的好坏关系到整个企业的的未来发展,怎么处理企业公共关系是每个企业都必须认真对待的问题。本文首先对企业公共关系进行简要的介绍,并在此基础上,着重对如何处理和解决企业公共关系危机提出了意见和建议,希望能以此为企业减少危机给企业带来的负面影响,提升企业的大众形象提供参考。
With the increasingly fierce competition in the industry, as a synonym for corporate image, the quality of corporate public relations is related to the future development of the entire enterprise. How to deal with corporate public relations is a problem that every enterprise must take seriously. This article first briefly introduces the company’s public relations, and on this basis, it puts emphasis on how to deal with and solve corporate public relations crisis and put forward opinions and suggestions. It hopes to reduce the negative impact of the crisis on the company and improve it. The public image of the company provides a reference.