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1981年4月,《中国广告》杂志在上海创刊,是中国大陆第一本广告专业刊物。 20年过去了,《中国广告》杂志已经从原来的季刊变成双月刊,进而在今年成为月刊,由小16开变成了大16开,由单色印刷变成了全彩印,并初步完成了自身的体制改革,变化不可谓不大。然而,变化更大的是中国广告业,1981年,中国广告的经营额约为人民币1亿出头,2000年则已突破了7百个亿,20年来,广告经营额以年均超过40%的速度迅猛发展,目前广告总额占据国民生产总值的比例已逼近国际标准值1%,
April 1981, “China Advertising” magazine was founded in Shanghai, is China’s first advertising professional publications. 20 years later, “China Advertising” magazine has been changed from the original quarterly bimonthly, and then become a monthly magazine this year, from 16 into a big 16 open from monochrome printing into full-color printing, and initially completed Its own system reform, the change is not small. However, the bigger one is the change in the advertising industry in China. In 1981, the sales of advertising in China were about 100 million yuan. In 2000, it exceeded 70 billion. In 20 years, the advertising business has exceeded 40% The rapid development of the current total advertising accounted for the proportion of gross domestic product has been approaching the international standard value of 1%