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从行业的趋势来看,手机客户端将是未来很长一段时间内手机上网形式的主流。谈及无线营销,可能大多数人的第一反应就是铺天盖地的垃圾短信,蔓延到手机上的push mail,亦或是现在普遍受到关注和争议的手机广告。毫无疑问,这些都是无线营销的具体表现形式。但是作为中国最早步入无线互联网领域的工作者之一,我认为这些都还不足以代表无线营销的真正精髓,我觉得应该有一种更加适合的方式来体现无线网络中营销的商业价值和高到达率。
From the trend of the industry, mobile client will be the mainstream of the mobile Internet in the future for a long time. When it comes to wireless marketing, most people may be the first response is the overwhelming spam, spread to mobile phone push mail, or mobile advertising is now generally the concern and controversy. There is no doubt that these are the specific manifestations of wireless marketing. However, as one of the earliest workers in China to enter the wireless Internet field, I think these are not enough to represent the true essence of wireless marketing. I think there should be a more appropriate way to reflect the commercial value and high arrival of marketing in wireless networks rate.