论文部分内容阅读
奥林匹克运动经过跨国、跨文化传播,走到今天的全球化传播,涵盖了兼收并蓄的现代奥林匹克精神,通过其核心价值的传递、奥运会主平台的建立、鲜明的传播仪式,以及大众传媒的传播,形成了当代中西方体育赛事报道的三个主流模式。如今已趋于成熟的赛事报道,对奥林匹克精神传播的影响已不仅仅局限于规模扩大化、全球化,而在于传播奥林匹克精神的教育功能、友谊第一的体育理念、和更高更快更强的奥林匹克主流文化。
After transnational and intercultural communication, the Olympic Movement has reached the present stage of globalization and has covered the eclectic modern Olympic spirit. Through the transfer of its core values, the establishment of the Olympic Games main platform, the distinctive broadcasting ceremony and the mass media, the formation of the Olympic Games The three mainstream modes covered by contemporary sports events in western and central China. Nowadays, it has become a mature event coverage. The impact on the Olympic spirit spread has not only been limited to the enlargement and globalization of the Olympic Games, but also the educational function of disseminating the Olympic spirit, the friendship-first sports philosophy and the higher, faster and stronger The Olympic mainstream culture.