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1.引言随着当代科学技术的迅猛发展,无数的科技成果推动着计算机网络计算在各个领域内的应用和推广,而传统老旧的营销模式也面临着迫切改革的问题。在这种环境下,新型销售方式计算机网络营销诞生,它是网络技术和贸易有机完美结合。计算机网络营销已经成为一个不可回避的商业命题,它最基本的应用模式是企业网上宣传,然后再根据市场和客户的反应,有步骤地解决企业内部管理信息网络的问题并进一步开展电子商务,使其贯穿于企业的整个电子商务过程[1]。近几年,由于受到经融危机的影响,全球经济贸易长期处在相对
1. Introduction With the rapid development of modern science and technology, countless achievements in science and technology have promoted the application and promotion of computer network computing in various fields. However, the traditional old marketing model is also facing the urgent reform. In this environment, the new sales mode of computer network marketing was born, it is the perfect combination of network technology and trade. Computer network marketing has become an unavoidable business proposition, its most basic application model is corporate online publicity, and then based on the market and customer response, step by step to solve the problem of enterprise management information network and further e-commerce, so that It runs through the entire e-commerce process [1]. In recent years, due to the impact of the financial crisis, the global economy and trade have been facing relative long-term problems