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当前我国大力提倡发展文化软实力,各省市也加大了文化软实力的发展比重。发展文化软实力,传播品牌形象,在大众传媒的时代,影像是最佳的表达方式。本文从形象塑造与影像传播的关系中入手,以树立河北省形象的任务出发,结合发展过程中的案列研究,提出河北形象的影像建构策略。
At present, China strongly advocates the development of cultural soft power, and various provinces and cities have also increased the proportion of the development of cultural soft power. The development of cultural soft power, the dissemination of brand image, in the era of mass media, video is the best way to express. This article starts from the relationship between the image building and the image communication, and starts with the task of setting up the image of Hebei Province. Based on the case studies in the process of development, this article proposes the image construction strategy of Hebei image.