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新中国遭到西方封锁时,中国人在广东找到了出口。所谓上帝关了门,却开了一扇窗,这扇窗就是广交会。无论在世界经济史上,还是在中国对外贸易发展进程中,抑或是世界展览史上,广交会都是一个史无前例的创举。会展被称为城市的面包,而广交会之于中国的意义显然已经超越了“面包”,它已然具有了符号意义。在政策不透明时,它暗示走向;在新政策试水时,它给人导向。有了这个符号,你可以理出50多年来中国经济脉动的轨迹、搜寻到早期外交的痕迹。但广交会毕竟是计划经济时代特定环境铸就的会展品牌,在今天的市场经济环境下,它面临着一系列无法回避的问题。广交会要想继续行走江湖,必须按照江湖规矩办事。
When New China was blocked by the West, the Chinese found their exports in Guangdong. The so-called God closed the door, but opened a window, this window is the Canton Fair. Whether in the history of world economy, in the development of China’s foreign trade, or in the history of the world’s exhibitions, the Canton Fair is an unprecedented initiative. Exhibition known as the city’s bread, and the Canton Fair in China has clearly exceeded the meaning of “bread”, it already has a symbolic meaning. When the policy is opaque, it implies direction; it gives direction when the new policy is testing the water. With this symbol, you can figure out the pulse of the Chinese economy for more than 50 years and trace the traces of early diplomacy. However, after all, Canton Fair is a convention and exhibition brand created in the specific environment of the planned economy era. In today’s market economy environment, it faces a series of unavoidable problems. Fair to continue walking rivers and lakes, rivers and lakes must act in accordance with the rules.