赋予中华老字号新活力和新生命

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城市的现代化建设并非一切重起炉灶,而是在继承优良传统的基础上,通过技术创新与文化创意来实现。就像物理学家牛顿所说,其成就源自他站在巨人的肩上,创新与创意都不是凭空得来,而是在前人现有成果上发展得来的。因此,我们在重视创新和创意的同时,也要重视对历史的传承。具体到企业来说,应特别重视老字号及百年老店的可持续发展,采取相关措施赋予其发展的新活力和新生命。一、中华老字号概述(一)中华老字号界定标准自从2006年4月商务部发布了认定中华老字号的方 The modernization of the city is not everything to reinvent the wheel, but on the basis of inheriting fine traditions, through technological innovation and cultural creativity. As physicist Newton said, his accomplishments stem from his standing on the shoulders of giants. Both innovation and creativity are not derived from the air, but developed from the existing achievements of their predecessors. Therefore, while attaching importance to innovation and creativity, we must also attach importance to the inheritance of history. Specific to enterprises, special attention should be paid to the long-established and 100-year-old sustainable development, take relevant measures to give its development of new vitality and new life. First, an overview of China’s old name (A) China’s old definition of a standard Since April 2006, the Ministry of Commerce issued a recognized China’s old name side
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