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未来物联网产业要实现规模增长,必须在物联网产业链中创建一定数量的强势品牌,以强势品牌影响拉动整个产业健康、持续、有效地发展。本文以创建强势品牌的品牌识别、品牌定位、品牌策略等需求为出发点,论述电信运营商在物联网领域创建强势品牌的品牌定位、品牌策略等,并以中国联合网络通信有限公司(简称中国联通)为例对电信运营商创建物联网强势品牌提出建议。
In the future, in order to achieve the scale growth, the Internet of things industry must create a certain number of strong brands in the Internet of Things industry chain and promote the healthy, sustained and effective development of the entire industry with the influence of strong brands. Based on the needs of brand recognition, brand positioning and brand strategy, this article discusses the telecom operators’ brand positioning and brand strategy of creating strong brands in the field of Internet of Things (IoT), and discusses China Unicom Network Communications Co., Ltd. (referred to as China Unicom ) As an example of telecom operators to create a strong brand IOT advice.