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文章通过多种文献资料对高校开发体育产业市场的优势和阻碍高校体育市场开发的原因进行分析,提出了开发高校体育产业市场的思路、目标、重点和经营策略。
This article analyzes the advantages of developing the sports industry market and the reasons for hindering the development of the sports market in colleges and universities through various literatures and puts forward the train of thought, goals, key points and management strategies for the development of the sports industry market in colleges and universities.