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1994年以后,台湾地区汽车市场的规模不断萎缩,B 系汽车抢滩祖国大陆,促使长期与 B 系汽车合作的台湾业者也纷纷西进台湾裕隆汽车6月推出一款新车,没隔多久,代理韩国现代汽车的南阳实业也推出一款,紧接着裕隆又和欧洲雷诺汽车合作,推出号称全世界最安全的车。这些售价在新台币50～100万(约合人民币12～24万)以上的新车密集上市,表面上,各大车厂行销造势热浪滚滚;台面下却是战云密布,竞争激烈的程度前所未见。台湾地区汽车市场的规模不大,自从1994年卖出56万辆高峰之后,随着需求逐渐饱和、经济成长停滞,销售量不但没有成长,反而呈现一路下滑的趋势,到了去年,只剩下39万辆。根据台湾地区市占率最大、代理及生产日本丰田汽车的和泰汽车估计,今年市场可能萎缩到
Since 1994, the scale of the auto market in Taiwan has been shrinking. The B-series cars have hit the motherland so that Taiwanese operators who have long been cooperating with the B-series cars have also entered Taiwan. Yulon Motor Co., Ltd. launched a new car in June. Before long, Nanyang Industrial Hyundai Motor also introduced a paragraph, followed by Yulon and European Renault cooperation in the car, known as the world’s most secure car. These new cars, priced at NT $ 5 ~ 1 million (about RMB 120,000-240,000), are listed on the market. On the surface, the sales of major OEMs are hot and humid. However, under the countertop is a battlefield of unprecedented intensity and competition. see. The auto market in Taiwan is not large. Since the peak of 560,000 was sold in 1994, as the demand has gradually become saturated and economic growth has stagnated, the sales volume has not grown but has been declining all the way. By last year, only 39 Wan. According to Taiwan’s largest market share, represented and production of Japan’s Toyota Motor Hetai Automobile estimates that this year the market may shrink to