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央视少儿频道2003年12月正式成立,成为当时唯一的儿童专属频道。多年来凭借深入的儿童洞察、精良的节目制作、优质的动画资源和全国的无缝覆盖等优势,始终作为儿童媒体领军者引领儿童潮流风向标。央视少儿频道不但儿童收视表现卓越,家庭和女性收视同样表现不俗。据2013年1-4月CSM数据显示,央视少儿频道家庭全天平均收视为0.6%,女性全天平均收视为0.57%,在央视组群中家庭和女性收视仅次于央视综合频道位列第二。
CCTV Children’s Channel was formally established in December 2003 and became the only children’s exclusive channel at that time. Over the years, with children’s insight, sophisticated programming, high-quality animation resources and nationwide seamless coverage, the company has always been the leader of children’s media in leading the trend of children. CCTV children’s channel not only outstanding performance of children’s ratings, home and women ratings equally impressive. According to CSM data from January to April 2013, the average viewing rate of CCTV children’s homes was 0.6% in the whole day and that of women was 0.57% in the whole day. Family and women’s ratings ranked second only to CCTV’s integrated channels in the CCTV group two.