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“美丽中国”是国家旅游局面向全球打造的中国旅游核心品牌,为贯彻落实“一带一路”战略构想的重要举措,国家旅游局将2015年的主题定为“丝绸之路旅游年”。2015年1月8日,启动仪式在古代丝绸之路的起点——陕西省西安市举办,国内外旅游业界人士及游客代表相聚大明宫国家遗址公园丹凤门,国家旅游局副局长杜江、陕西省副省长
“Beautiful China ” is the core tourism brand built by the National Tourism Administration for the world. In order to implement the strategic measures of “Belt and Road”, the National Tourism Administration will set the theme of 2015 as “Silk Road Tourism year”. On January 8, 2015, the launching ceremony was held at the starting point of the ancient Silk Road - Xi’an, Shaanxi Province. Tourists and representatives from tourism industry both at home and abroad gathered in Daming Gate of Daming Palace National Relic Park, Du Jiang, deputy director of China National Tourism Administration, Vice Governor of Shaanxi Province