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随着社会主义市场经济的发展及对外开放扩大,一大批企业迅速崛起,又迅速衰落,“好景不长”已经成了企业界的普遍现象。从而使企业认识到在激烈竞争环境中,任何一个企业要想在国内外市场竞争中占有一席之地,并能稳步发展,仅仅依靠企业某一方面或某一因素的单一优势是远远不够的,必须将企业自身条件和外部环境等各有关因素系统综合与优化,形成企业综合优势,才能保证企业稳定发展。 一、企业综合优势及其研究意义
With the development of the socialist market economy and the opening up to the outside world, a large number of enterprises have rapidly risen and declined rapidly. “The long-term prosperity” has become a common phenomenon in the business community. So that enterprises recognize that in a highly competitive environment, any one company in order to compete in domestic and foreign markets have a place, and can be steady development, relying solely on one aspect of the enterprise or a single factor is not enough, you must The enterprise's own conditions and the external environment, and other relevant factors system integration and optimization, the formation of the comprehensive advantages of enterprises in order to ensure the stable development of enterprises. First, the comprehensive advantages of enterprises and their research significance