新媒体艺术设计冲击下的视觉传达设计研究

• 作 者: 王丽
• 机 构: 郑州升达经贸管理学院,
• 出 处: 艺术品鉴
• 发表日期: 2017年05期
• 关键词: 新媒体艺术 视觉传达设计 物质水平 工业方面 传播力 文字阅读 虚拟技术 视觉感官 新媒体技术 静态化

自新中国成立以来,中国便似一只觉醒的雄狮,各个行业以飞快的速度向前发展着,科技也在这股巨浪的推动下进行自己的创新。近些年来,科技的发展不仅仅应用在工业方面,更是给人们的生活带来了很大的影响。这种影响不仅是使人们的物质水平有所提高,更是让人们在精神方面有了更高层面的追求。正是因为现代科技对人们产生的这种影响,使得艺术设计观念也在发生着改变,新媒体艺术也就应运而生。并且,随着人们需求的增加,传统的视觉传达技术已经无法满足人们的要求。因此,在新媒体艺术设计冲击下的视觉传达设计的研究也显得格外重要。

Since the founding of New China, China has become like a awakened lion. Various industries have been developing at a rapid pace. Science and technology have also made their own innovations under the wave of waves. In recent years, the development of science and technology has not only been applied to industry, but also greatly affected people’s life. This effect not only makes people’s material level has improved, but also let people have a higher level of spiritual pursuit. It is precisely because of the impact that modern science and technology has on people that the concept of artistic design is also changing and new media art emerges as the times require. And as people’s needs increase, the traditional visual communication technology can not meet people’s requirements. Therefore, the research of visual communication design under the impact of new media art design is of special importance.