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针对政府对经销商租赁补贴的情况,构建了由一个制造商和一个经销商组成的销售与租赁混合需求下的双闭环供应链系统,研究了集中决策与分散决策下的最优定价策略,探讨了租赁补贴、成本参数等对定价策略和利润的影响,并通过算例对结论进行了验证.研究表明:集中决策下的最优租赁量与最优销售量分别是分散策略下的最优租赁量和最优销售量的两倍;分散决策下,制造商的最优利润是经销商的最优利润的两倍,且总利润低于集中决策下的总利润;增大租赁补贴,可以增加产品的需求量,促使消费者以租赁的方式使用产品.
In view of the government subsidy to the dealers, a double closed-loop supply chain system based on the mixed demand of sales and leasing composed of one manufacturer and one dealer is constructed. The optimal pricing strategy under centralized decision-making and decentralized decision-making is discussed. The influence of lease subsidy, cost parameter and so on on pricing strategy and profit, and validates the conclusion through the example.Research shows that the optimal leasing and optimal sales under centralized decision-making are the optimal leasing under decentralized strategy And twice the optimal sales volume; under the decentralized decision-making, the optimal profit of the manufacturer is twice the optimal profit of the distributor, and the total profit is lower than the total profit under the centralized decision; increasing the rental subsidy can increase The demand for the product, prompting consumers to use the product on a rental basis.