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近日,互联网金融平台爱钱进和营销大数据解决方案提供商AdMaster联合发布了《P2P互联网投资者行为调研白皮书》,剖析P2P理财市场互联网投资者的投资行为模式,为P2P平台进行客群分析、精准营销、客户挖掘提供参考。数据显示,互联网宝类产品在各年龄层的理财人群中最为普及,使用率高达76%,堪称全民理财工具。随着互联网对理财市场持续渗透,P2P理财方式也快速崛起,以38%的普及率小幅超越股票和银行定期存款,成为普及率第三高的理财方
Recently, AdMaster, a provider of money-in-progress and marketing big data solutions for internet finance platforms, jointly released the “White Paper on P2P Internet Investors Behavior Survey” to analyze the investment behavior patterns of Internet investors in P2P wealth management market and carry out customer group analysis for P2P platforms. Precise marketing, customer mining provide a reference. Data show that Internet Po products in all ages the most popular financial crowd, the utilization rate as high as 76%, called the universal financial instruments. With the continuous penetration of the Internet into the wealth management market, the P2P financial management model has also rapidly risen to slightly exceed the stock and bank time deposits with a penetration rate of 38%, making it the third most popular financial management party