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营销者说内容营销的崛起是由数字营销的崛起推动的。因此企业可能需要更多的写手和内容开发专家,他们要擅长讲故事,还要把故事分成一小块一小块,这将是一种新推崇的技能。艾默生在2013年为新产品的开发采用了门径管理(Stagegate),并将市场调研和营销整合进来。在对客户开展的所有权市场调研方面,艾默生变得更加积极,以更好地指导新产品的开发。我们在产品创新方面投入了很多,真正成为“商业新事物”(new to the business)或“世界新事物”(new to the world)。这些创新促进了我们业务的增长,吸引了新的客户,让我们成为行业内的思想领袖。从传播的角度来看,我们的创新重点都与公司的“创所未有”(It’s Never Been Done Before)营销活动配合,该传播项目在全球用8种语言进行宣传,陈列了一些艾默生消费者成功的故事,故事的核心——艾默生以“创所未有”的解决方案帮助客户解决了很多难题——是线上广告的核心,行动号召是呼吁大家去我们的网站了解更多。
Marketers say the rise of content marketing is driven by the rise of digital marketing. So businesses may need more writers and content development specialists who are good at telling stories and breaking up the stories into smaller pieces that will be a new skill. In 2013 Emerson adopted a stagegate for the development of new products and incorporated market research and marketing. Emerson has become more active in conducting market research on customer ownership to better guide the development of new products. We’ve invested a lot in product innovation and really become “new to the business” or “new to the world.” These innovations have contributed to the growth of our business, attracted new customers and made us the thought leaders in the industry. From a diffusion point of view, our innovation focuses on the company’s It’s Never Been Done Before marketing campaign, which is being promoted in eight languages worldwide, showing some of Emerson’s Consumer Success Stories, The Heart of the Story - Emerson Helps Clients Solve Many Puzzles with “Unreleased” Solutions - The Heart of Online Advertising, Call to Action Calls for More Information on Our Website many.