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再过几个月,1996年的报纸发行工作又将展开一场攻坚。古语云:“功之成,非成于成之日,盖必有所由起”。为此,我想谈谈报纸发行与报纸质量的关系,望能引起同行的重视。 一、报纸发行,人人有责,报社职工不可懈怠 报纸发行是报社生存的关键,要保证发行量稳中有升,再有突破,单靠发行部、记者站不行,只有全社职工人人想发行,个个搞发行,经常议发行,全年抓发行,形成一种持久的“推销意识”,我们办的报纸才能在报业市场激烈的竞争中生存、发展、壮大。报纸的发行量要上去,必须靠大家,这是我们办报多年的经验。
In a few months, the publishing of newspapers in 1996 will start another storming. The old saying goes: “Gongchengcheng, non-Cheng into the day, cover must have their reason.” For this reason, I would like to talk about the relationship between newspaper distribution and newspaper quality, hoping to draw the attention of my colleagues. First, the newspaper distribution, everyone is responsible, newspaper workers unrelenting newspaper distribution is the key to the survival of the newspaper, to ensure that the circulation of steady rise, there are breakthroughs, relying solely on the issue of the Department, the reporter station not, only the whole community workers Issue, all engage in the issuance, regular issuance, grasping the issue throughout the year, forming a lasting “marketing awareness”, we run the newspaper in the newspaper market in the fierce competition in the survival, development and growth. The circulation of newspapers must go up and we must rely on everyone. This is our experience in running newspapers for many years.