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6月的青岛,已有了初夏的感觉,伴随着高考、中考和各种考试的如期而至,人们似乎更喜欢把6月称之为“考试季”。而这段时间,对于青岛众多证券营业部的负责人来说,心中肯定又多了些许的忐忑。记者从青岛证监局了解到的信息,国内资本界的大鳄——中国国际金融有限公司青岛营业部即将开始营业,不仅如此,国内证券界的新贵兴业证券也将于近期登陆青岛。而这两家券商都不约而同地将目标定位放在各家券商都在奋力争夺的高端客户上。不可否认,中金和兴业证券的到来,必然会使得这场高端客户争夺战变得愈发激烈。而笔者认为,与其将它叫作战争,不如称其为一场考试,而这场考试的题目就是,如何赢得客户。而服务与特色或许是各家券商能够在这场考试中异军突起的法宝。
Qingdao in June has had the feeling of early summer. With the college entrance examination, senior high school entrance examination and various examinations on schedule, people seem to prefer to call June the exam season. And this time, for many heads of Qingdao securities business department, the heart certainly a little more 忐 忐. Reporters learned from the Qingdao Securities Regulatory Bureau information, the domestic capital sector predators - China International Capital Corporation Qingdao business is about to start business, not only that, the upstart domestic securities industry, Societe Generale will also visit Qingdao in the near future. Both brokerages are invariably targeted on the various brokerages are struggling to compete on the high-end customers. It is undeniable that the arrival of CICC Securities and Industrial Securities is bound to make this high-end customer battle more and more fierce. The author believes that instead of calling it a war, it is better to call it an exam, and the title of this exam is how to win customers. The service and features may be various brokerages in the examination of the sudden emergence of a magic weapon.