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从去年到今年,国家执行宏观调控政策,紧缩信贷政策,房地产市场低迷,面对这种情况,北京住总集团京城公司居危思危,按照“六个创新”的工作要求,坚持“强管理、调结构、稳增长、上水平、增效益”的十五字方针,保证了公司实现平稳增长。公司从开源和节流两方面入手,并根据宏观和微观实际情况不断调整,以适应公司科学可持续发展。一、实行点对点营销方式,创新土地销售模式在土地出让过程中,由于规划、拆迁滞后等原因,计划出让的地块无法按期入市交易,而且按照正常的操作流程,从土地整理推出到最终现金流入企业的周期至少需要一年半时间。对此,我们实行以点对点的特色营销模式,在不具备土地公开出让条件的情况下,通过与意向客户签订合作协议,
From last year to this year, the state implemented macro-control policies, tightened credit policies and a downturn in the real estate market. In the face of this situation, Beijing’s headquarters group, Beijing City, was in jeopardy of danger and insisted on the work requirements of “six innovations” “Strong management, adjusting structure, steady growth, level, increase efficiency” principle of the fifteen words to ensure the company to achieve steady growth. The Company started with two aspects: opening up resources and cutting expenditure, and adjusted continuously according to the actual conditions of macro and micro to adapt to the scientific and sustainable development of the Company. First, the implementation of point-to-point marketing, innovative land sales model In the land transfer process, due to planning, demolition and other reasons, the planned transfer of land can not be traded on schedule, and in accordance with the normal operation of the process, from land consolidation to the final cash inflow Business cycle needs at least a year and a half. In this regard, we have implemented a point-to-point marketing model, without the conditions of public land sales, through the signing of cooperation agreements with customers intentions,