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正当许多有识之士为国内某些行业近乎惨烈的价格大战忧心忡忡的时候,有一个市场却在降价的催化下,发生剧烈的反应,步入了飞速增长的快车道。这个市场就是数字移动通信市场。移动通信消费价格支付的主要组成部分有购机费、SIM 卡费、入网初装费、月租费、通话费等。长期以来,购机费、人网初装费两项高额收费成为制约人们消费的两只拦路虎,移动电话一度成为象征身份和富有的标志。随着国家调低通信资费价格文件的出台及通信市场环境的不断变化,这两项收费在短期内大幅下降。下降幅度从几千元到上万元不等。一方面,手机产品的价格下降速度之快、幅度之大令许多业内人士始料不及,许多手机的经销商已经开始平进平出,实行无利销售。仅以摩托罗拉328为例,产品推广之初以“掌中宝”的形象
At a time when many people of insight are worried about the near-fierce price war in some industries in the country, one market has reacted violently under the catalysis of price cuts and stepped into the fast lane of rapid growth. This market is the digital mobile communications market. The main components of mobile communication consumer price payment are purchase fee, SIM card fee, network initial installation fee, monthly fee, call fee and so on. For a long time, two high fees for purchase fees and initial installation charges have become two stumbling blocks for people’s consumption, and the mobile phone once became a symbol of status and wealth. As the government lowered the price of communications tariff documents and the ever-changing communications environment, these two charges dropped significantly in the short term. Decline range from a few thousand dollars to tens of thousands of dollars. On the one hand, the rapid decline in the price of mobile phones, the magnitude of the large number of people in the industry unexpected, many mobile phone dealers have begun to flat out, the implementation of unprofitable sales. Only to Motorola 328, for example, the beginning of product promotion to “palm treasure ” image