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记者:您是怎样进入广告界? 贾丽军:我1991年去了美国,进修工业设计教育,1993年回国。刚回来的时候,我只是考虑开一个工业设计事务所,但问题在于那时候中国工业设计的时代还没有到来,没有客户,没有市场,搞工业设计的没有饭吃。后来,我发现当时媒体上大量的广告设计得很差、粗制滥造,我什么也不动,只把它的色彩、构图、排列等等设计元素重新整合一下,效果就完全不一样了。工业设计的核心是产品,要考虑人体工学、材料学、力学等等,我想那么复杂的工业设计我都能做,而广告在工业设计的系统中是做辅助的,我应该也能做。所
Reporter: How did you enter the advertising industry? Jia Lijun: I went to the United States in 1991 to study industrial design education and returned to China in 1993. When I first came back, I just considered opening an industrial design office, but the problem was that the era of industrial design in China was yet to come. There were no customers, no markets and no food and beverage for industrial design. Later, I found that at the time a large number of advertisements in the media were poorly designed, abusive, and I did not move at all. I just completely reintegrated the design elements of color, composition, arrangement and so on, and the effect was completely different. At the heart of industrial design is the product, taking ergonomics, materials science, mechanics, etc. into consideration. I think I can do that with a complex industrial design, and advertising is aided in industrial design systems and I should be able to do it. The