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当今中国广告界存在种种不正当竞争现象,严重干扰了广告市场的竞争秩序,成为中国广告业国际化正常进程的一大障碍。而其中最重要的原因是因为相关的竞争制度不健全。本文将就如何加强对中国广告主体之间公平竞争制度,探寻更具创新思维的广告模式,以及在公平竞争中凭实力取胜这一问题进行研究,给出相关建议,从而促进中国广告业的健康发展。
Today’s Chinese advertising industry has all sorts of unfair competition phenomena that have seriously disturbed the competition order in the advertising market and has become a major obstacle to the normalization of the internationalization of advertising in China. The most important reason is that the relevant competition system is not perfect. This article will study how to strengthen the system of fair competition among Chinese advertisers, explore more creative modes of advertising, and win by strength in fair competition, and give relevant suggestions to promote the health of Chinese advertising industry development of.