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德国物理学家黎凯说:人生是没有毕业的学校。因为有遇不完的事,学不完的经验。当国企跨入房地产业时,它的命运和归途又会是怎样?从过去到现在,国企在老百姓心中还是比较神圣和值得信赖的,虽然近年来少数房地产国企栽了跟头,也有人开始质疑并否定国企的价值观。在风云变化的房地产市场中,多元化国企脱颖而出,这类企业如何做好“答卷”?是做好榜样,还是变成舆论的“炮灰”?一段时间以来,我们详细了解了北京房地产市场一些多元化国企的操盘过程,这让我们全新认识了新时期大型国企的行事风格和梦想……以国务院重点企业神华地产为例,把运作项目当成是一种革命任务,是对他们行为最形象的比喻。
Li Kai, a German physicist, said: Life is a school without graduation. Because there are endless things, learn endless experience. When the state-owned enterprises enter the real estate industry, its fate and return will be like? From the past to the present, the state-owned enterprises in the hearts of ordinary people is still more sacred and trustworthy, although in recent years a handful of real estate state-owned enterprises fallow, some people began to question and Negate the values of state-owned enterprises. In a rapidly changing real estate market, diversified state-owned enterprises stand out from the crowd and how do these enterprises do a good job of setting an example or becoming a “cannon fodder” for public opinion? For a time, we learned more about Beijing This gives us a new understanding of the style and dream of a large state-owned enterprise in the new era. Taking the Shenhua real estate, a key state-owned enterprise, as an example, we see the operational project as a revolutionary task for them The most vivid metaphor of behavior.