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移动互联网的广泛普及,催生并扩大了移动社交受众群体的规模。据CNNIC最新调查数据显示,“超过九成的移动社交用户几乎每天都使用移动社交APP,人均每天在社交媒体上花费1.5小时。”(1)“传统影视的主流观众群正逐渐被移动微屏培育为社交受众(Social Audience),其行为特征不是单纯的信息接收,而是将传播活动的重点放在基于信息分享的社交行为上。”(2)“随时随地”
The widespread adoption of mobile Internet has spawned and expanded the size of mobile social audiences. According to the latest CNNIC survey data, “more than 90% of mobile social users use mobile social APP almost daily, and each person spends 1.5 hours on social media per day.” (1) “The mainstream audience of traditional video is gradually being Mobile micro-screens are nurtured as Social Audiences whose behavioral traits are not purely informational but focus on the social activities based on information sharing. ”(2) “ Anytime, Anywhere ”