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针对当前国家政府及社会各界对三农问题的关注,通过实地调查典型的农村小规模散户的产品销售情况,收集第一手资料,在此基础上整合数据,进一步分析研究,寻找导致农村小规模散户产品销售不良现状的原因,并拟定出符合实际的解决方案,从而促进农村小规模散户产品销售问题的解决。
In response to the current concerns of the government and the community on agriculture, rural areas and farmers in the country, this paper collected first-hand information through field surveys of the typical small-scale retail sales in rural areas. Based on this, the data were consolidated and further analyzed to find out the reasons for the small- The reasons for the poor status of retail sales and the development of practical solutions to promote the sale of small-scale retail products in rural areas to solve the problem.