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电力在我们当代人的生活中已经成为了一种不可忽视的资源。随着人们对用电量量需求的增高,电力企业的发展也越来越快,相应的在电力企业之间的竞争也就越来越激烈。因此,各个电力企业都在采取各种手段提高自身的经济效益,提高竞争力。而电力营销当中的因素分析法能够很好的帮助企业达成这一目标。主要阐述了电力营销的概念与因素分析发的内容,同时分析了因素分析法在电力营销分析中的运用,旨在为我国电力企业的发展与进步提供一些有价值的参考意见。
Electricity has become an undeniable resource in the lives of our present generations. With the increasing demand for electricity consumption, the development of power companies is getting faster and faster, and the corresponding competition among power companies is becoming more and more intense. Therefore, all power companies are taking various measures to improve their own economic efficiency and enhance their competitiveness. The factor analysis method in power marketing can help enterprises to achieve this goal. Mainly elaborated the concept and factor analysis of power marketing, and analyzed the application of factor analysis in power marketing analysis, which is intended to provide some valuable reference for the development and progress of power enterprises in our country.