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一、传统电视媒体的优势与劣势电视媒体经过几十年的发展就成为了第一大众媒体,发展的速度和影响力都令同时代的其他媒体难以望其项背。而网络和电视这两大主要媒体正起着信息传播媒介的主要桥梁作用,若两者不根据时代变化而改变合作方式,则最终会两败俱伤。面对这样的市场环境,媒介融合成为传统电视媒体与新媒体发展的必然选择。而在这样的融合环境下,传统电视媒体可以发
I. The Advantages and Disadvantages of Traditional Television Media After several decades of development, the television media has become the first mass media. The speed and influence of development have made it difficult for other media in the country to look back. However, the two major media outlets, network and television, are playing a major role as the bridge of information media. If they do not change the mode of cooperation according to the changes of the times, they will eventually lose both. Faced with such a market environment, media convergence has become an inevitable choice for the development of traditional television media and new media. In such a fusion environment, the traditional television media can send