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70年代末80年代初,中国工业化的发展开始实行对外开放、充分利用国际和国内市场发展经济的战略,市场营销概念伴随外国产品和外资的引入开始建立。消费品市场外资广告的出现首先唤醒了国人商品推销的意识,中国企业获得经营自主权后,朦朦胧胧产生的第一个欲望就是做广告。从1980年至1985年,随着改革的深入和国际交往的扩大,中国市场营销发展由蒙昧期进入了思想启蒙阶段。以日本为代表的外国产品,特别是家
In the late 1970s and early 1980s, the development of China’s industrialization began with the strategy of opening to the outside world and making full use of international and domestic markets to develop the economy. The concept of marketing began to be established with the introduction of foreign products and foreign capital. The advent of foreign-funded advertisements in the consumer goods market first awakened the awareness of the Chinese people in the promotion of merchandise. After the Chinese enterprises obtained the autonomy of management, the first desire that the company produced was to advertise. From 1980 to 1985, with the deepening of reforms and the expansion of international exchanges, the development of China’s marketing has entered the stage of enlightenment from the Mongolian period. Foreign products represented by Japan, especially homes