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商业网站进军新闻传播领域 ,对新闻媒体网站的发展形成了强有力的挑战。本文认为媒体网站在与商业网站的竞争中 ,应将自身定位于网络新闻媒体 ,将新闻传播作为主要业务。基于这种角色定位 ,媒体网站应充分发挥自身在新闻采集、编辑等方面的传统优势并主动适应网络传播的新特点 ,利用网络传播的新手段 ,进一步提高新闻传播的速度、加大内容挖掘的深度、丰富信息传播的形式 ,形成在网络新闻传播方面的特色。本文同时指出 ,媒体网站要想在竞争中赢得胜利 ,传播内容走向综合化、媒体实现联盟将是发展的必然趋势
Commercial website into the field of news media, the news media website formed a powerful challenge. This paper argues that in the competition with commercial websites, media websites should locate themselves in the network news media and take news media as the main business. Based on this role orientation, media websites should give full play to their traditional advantages in news gathering and editing, and take the initiative to adapt to the new characteristics of network communication. By utilizing the new means of network communication, media websites should further speed up news dissemination and increase content mining Depth, enrich the form of information dissemination, the formation of the characteristics of the network news dissemination. At the same time, this article points out that in order for media websites to win the competition and the content of communication to be integrated, the realization of media alliance will be an inevitable trend of development