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随着全球经济信息化和一体化趋势的日益强劲,经过数年在产品价格和质量方面的竞争后,已有越来越多的企业开始意识到,出色并且顺应消费者需求变化潮流的工业设计将是现代企业赢得顾客、占领市场、创造市场竞争优势的活力源。已有专家预言:21世纪将是工业没计的世纪,一个不重视工业设计的企业将成为明日的落伍者。 一、工业设计:现代企业市场竞争的重要武器 工业设计是运用科技、文化、经济、艺术等知识和手段对工业产品进行的创意性开发的工作。国际工业设计协会联合会认为:“就批量生产的工业产品而言,凭借训练、技术知识、经验及视觉感觉而赋予
With the increasing trend of global economic information and integration, after more than a few years of product price and quality competition, more and more enterprises are beginning to realize that industrial design that is excellent and adapts to the changing needs of consumers It will be the source of vitality for modern enterprises to win customers, occupy the market and create market competitive advantages. Some experts have predicted that: The 21st century will be a century without industry, and an enterprise that lacks industrial design will become a laggard tomorrow. I. Industrial Design: An Important Weapon for Market Competition in Modern Enterprises Industrial design is the creative development of industrial products using the knowledge and means of science and technology, culture, economy and art. According to the International Federation of Industrial Design Associations, "In the case of industrial products which are mass-produced, they are given by training, technical knowledge, experience and visual perception